Eastpak Sydney 2012 Launch Party

Posted on March 9, 2012 by 10percent

The Eastpak Aus launch party went down last week, and it’s safe to say that they did more than right by us.

For those of you who don’t know, Eastpak had a a lot to do within the history of bags throughout the United States since the early 50′s and continue to do so now. They revolutionised the way backpacks were worn and of the individuals who carried them, first starting with the military and then reaching a wider audience when becoming popular with students at universities. It’s safe to say that the Eastpak brand has had a large impact on the shoulder bearing business and continues to set the standards for today.

We were delighted to be asked a long to their Australian launch party last Thursday, and for good reason. We’ve done our fair share of product showings, launch parties, exhibitions and the like and after a while they seem to blend in to a haze of boozy blurs and similarities regardless of how good the product is. I’m happy to say this was different and that the heads behind the Eastpak party had me just a little bit too happy to be there.

Eastpak put on a launch party that was so simple in its creation but so humble and wonderfully set up that, other than bearing a slight hangover in the morning, I haven’t been able to stop talking about it since. There was nothing so amazingly gaudy about the event, it was the small things that really made it count. First of all, and at the core of every show, the product was great – I don’t claim to be an aficionado on backpacks, and I’m sure a lot of you will have my balls for saying that, but the range on show had flavours for all palettes, be it colourful or simple in design and all effective. Secondly, they say a way through to a mans heart is with food, if this is the case then I’m certainly going to back that claim up. The catering for the party was absolutely phenomenal. Foregoing your usual finger food plates being brought around bearing the same old prawn/pastry/bucket ‘o’ beef la de da, situated in the middle of the room was none other than one of the largest cheese, meat and mezze offerings I’ve ever seen – and being a bit bias towards the land of cheese, this was an undeniable heaven. The outfitting of the room was nothing short of humble with a seeming outdoorish theme which managed to be not-so-big but also creating a lot of false space, so in short, it almost felt we were in the comfort of a friends home throwing a dinner party, of which we were only onto appetizers. The music was unobtrusive without being too quiet, more of an accompaniment rather than a focus, and the staff were wonderful.

All in all, it was a great night. With the brilliant food and the visually appealing nature of it aside, the product is truly exceptional and we wish Eastpak all the best of luck with their futures in Australia.

Big love ‘n’ peace, check the flicks below of what went down.