adidas Originals – Make Moves Film Screening Party
Posted on May 10, 2012 by Rex
adidas Originals threw a party to launch the ‘adistar Racer’ Make Moves campaign which includes four influential Australian creatives and the moves they are making.
The event was set at their Westfield Sydney store, to celebrate the release of the adistar Racer heritage trainer and to preview the Make Moves campaign.
Inspired by the classic running shoe from 84, with the trademark 3 stripe, the adistar Racer has resurfaced in 5 colour ways and is with it’s EVA midsole and die cut rubber outsole, is super light weight.
The keys to the city are on your feet. all Originals Make Moves.
The Make Moves campaign follows the lives of four inspiring Australian creatives and the moves they are making: DJ Beni Single, paper engineer Benja Harney, award winning chef Mitch Orr and typographer and graphic artist Luca Ionsecu (featuring his absolutely adorable son that will give ANYBODY the desire to procreate).
Tunes were provided by DJ Seymour Butz (Stereogamous) wearing an out of control fringed gold Jeremy Scott x adidas jacket… The jacket was so good he could have been playing anything.
If the fact that a brand – as integral to our way of dressing (our feet, especially) – has taken the time to acknowledge a few Australians who are killing it wasn’t delicious enough for some, the treats provided by Gelatissimo certainly helped. An old school popcorn machine provided that Cinema feel (without the overpricing) and we threw back a few ABSOLUT Vodka cocktails, Bulmers Ciders and were snapped on new Polaroid digital cameras.
adidas Originals sure knows how to make us move.