Video: Nabil Elderkin for adidas Originals by Jeremy Scott

Posted on July 18, 2012 by Rex

adidas Originals by Jeremy Scott video lookbook has been directed by Nabil Elderkin, and left me wondering if Mum put any acid in my breakfast this morning.

It’s no secret that I’ve an affinity with the adidas Originals by Jeremy Scott collections. The man can do no wrong in my eyes (including implied racism)

Nabil Elderkin directed the clip, and is also responsible for the G.O.O.D Music ‘Mercy‘ clip we’re nuts about. So, it’s no surprise that this part 90′s Nintendo game, part fashion explosion video clip rocks.

Whilst watching this, you’ve got to admit – it’s hard to imagine adidas Originals by Jeremy Scott presented in any other way. The collections have become synonymous with the weird, wacky and wonderful, making Willy Wonkas Chocolate factory suddenly seem a bit boring. The flying teddy bears, psychedelic flowers and jumping models merely feel like a day in the life of Scott.