Above the Clouds x JanSport ‘Signature Right Pack’ Launch Event
Posted on August 3, 2012 by Rex
Last night Above the Clouds welcomed us into their store to celebrate their collaboration with JanSport and the release of the Signature Right Pack.
It’s no lie that we here at PRIMO! love a collaboration. We’re total sluts for them.
So, when we found out that JanSport – the original outdoor gear giants – had reached out to boutique retailers across the globe (and in our hood!!!), we were impressed. Warm and fuzzy, even.
JanSport teamed up with 21 boutique retailers to design the limited edition Right Pack Signature Series. Each original Right Pack includes a one of a kind patch that reflects the collaboration with each boutique.
Above the Clouds have cemented themselves as a one-stop street wear shop, styling you 5-panel to toe (and now your back!!!) Not only is it heart warming to see them getting some recognition, but we love JanSport for remembering, and choosing to collaborate with some of the smaller retailers around the world.
“The opportunity to collaborate with one of the leading brands in the world was something I never thought was possible. To have the Above the Clouds and JanSport logo on the same backpack is a dream come true.”
To celebrate Above the Clouds threw a killer party last night with ATC x JanSport beer. In keeping with all the local love, Sydney hip-hop crew Beastside performed for the crowd.