Video: Jordan – This Is Where It Starts

Posted on August 8, 2012 by Textbook

This Jordan commercial deserves an A+.

We’ve seen some pretty awesome ads put out by Jordan in the past, such as Love The Game and This is Flight. Now, Jordan is back with yet another video that is worth watching more than once.

Keeping the content fresh as always, Jordan’s new This Is Where It Starts video commercial features two rivals – an American basketball player, (someone) Watkins, and a Chinese basketball player, Meng Ling. The video begins with both future competitors as kids watching Team USA play on TV at the current Olympics, or more so, watching Jordan athlete, Carmelo Anthony, slash to the basket and score a bucket.

As the video plays through, it captures the growth and development of both ballers, while showing them compete and engage in competition along the way.

First we see them both shooting hoops in their respective daily surrounds as children, then schooling older bros in streetball and then onto more serious practice. Midway through the clip, the commercial gets even better, with Watkins accepting an offer to play collage ball at Georgetown and Ling to North Carolina. It’s at this point that their rivalry starts to really blossom. These two dudes go it at it in collage, in the NBA and then finally at the Olympics. Ling is drafted number one overall and wins Rookie of the Year (in the year 2030… Yeah, this clip is futuristic), while Watkins wins an NBA Championship and Finals MVP (as a member Michael Jordan’s Bobcats, of course). Then as the commercial’s finale draws nearer, the two go head-to-head to prove their worth on an international stage – USA vs. China.

The commercial comes to an end during this matchup as both competitors leap for the ball headed towards the basket. However, before the outcome of play is determined, the commercial commences with the hashtag, #RiseAbove appearing, which is then followed by the expected Jumpman logo.

On second thoughts, this commercial deserves an A++.