adidas Originals – /IN SYNTHESIS/ Exhibition

Posted on August 31, 2012 by L&G

Last night, all originals put on a group exhibition celebrating the vitality of female artists working as collectives and collaborators called IN SYNTHESIS.

Firstly, it is probably best to note that I went into the event not knowing what to expect, but was pleasantly surprised with the talented artists on show. A huge amount of people turned out for the event, with members of the PRIMO! magazine team rocking up to show our support.

Overwhelmed with the turn out (actually, to be honest it’s more thanks to the fact that OneEightKevin, Zilla and I accidentally wore Nike sneakers to an adidas event. Yeah, we are those guys), we decided to take refuge on the top floor next to an art piece made entirely of 6 months worth of garbage bags. Insane, right? We ended up drinking beers, enjoyed the art, while all along, dropped awesome banter with whoever wanted to stand near us and chat.

Don’t really know what I am talking about? It would actually probably be best if I let adidas explain it:

“Like the partnerships that spawned the work, the exhibition acts as if an alloy; the unification of ideas and persons being stronger than the sum of each part. The art works chosen illuminate an ambitious and diverse group of contemporary artists working in process driven disciplines from installation, performance, sound, sculpture and video… With unified action and a space for exploration IN SYNTHESIS celebrate women in art and the communities they create.”

Amazing, right? Yeah, it was. If you missed it, we took some photos and made a short video – to make the pain and regret of not being there a little easier.