A-Trak and So Me Clash for adidas Originals

A-Trak: Hip Hop and dance legend, label owner and entrepreneur, dedicated fedora-wearer and all-round sickcunt collides with the world-famous three stripes. Continue Reading →

10 Deep, and their dominance of Camo

10 Deep have always on the money when it comes to their releases, and this season is simply no different. Continue Reading →

Report: Ajax has died in car related incident

Sad news on this rainy Thursday; Ajax has died in an incident involving a car. Continue Reading →

Trinidad Jame$ featuring T.I., Young Jeezy & 2 Chainz – All Gold Everything (Remix)

My boy Trinidad Jame$ is back with yet another remix of his now classic “All Gold Everything”, and being the lord that he is, he has dropped it with a video. Continue Reading →

Balenciaga Contrast Panel Trainers

Here is something for all you A$AP Rocky fans out there who want to dress to impress for his up and coming gigs, and it is from none other, than the Parisian Fashion house that is known as Balenciaga. Continue Reading →

Mark McNairy 2013 Spring/Summer Collection feat. Danny Brown

I am loving this new thing that brands do in getting famous rappers to model their gear. Does anyone remember when Gucci Mane modelled for LRG? That shit was hilarious! Continue Reading →

COMME des GARCONS x Converse Pro Leather Preview

COMME des GARCONS are no strangers in the collaboration game, and with this second installment of the COMME des GARCONS x Converse collaboration about to launch, it seems like they are not stopping anytime soon. Continue Reading →

Pusha T x Marcelo Burlon County of Milan T-Shirt

I may not be a fan of Pusha T’s solo career, but I am actually a huge fan of this. Continue Reading →

Kanye West – Clique Rants

How I have missed Kanye West’s rants. It has been too long, Mr. West! Continue Reading →

FILA 96 – Release Date

Flashback to the 90’s and I was this snotty-ass kid who all I wanted to do, was play basketball and be like Grant Hill. Continue Reading →

Black Scale Spring 2013 Cap Release

Black Scale has been on rise for sometime now, and with A$AP Rocky being somewhat of an embassador of the brand, they have seen an explosion of people looking at grabbing their stock from anywhere they can. Continue Reading →

Review: Slaughterhouse @ The Metro

In what felt like a time when the whole world was against them to come onstage in Australia, Slaughterhouse came out with both guns blazing – and dominated. Continue Reading →

The Hundreds x Hook-Ups hook up.

For all you 90’s kids out there who were obsessed with skate brands like I was, you will fondly remember Hookups. Continue Reading →

Jordan 1′s – Black/Royal Blue Release Date

Once again Jordan Brand delivers, as Saturday marks the re-release of the Jordan 1 ‘Royals’. Continue Reading →

Interview: High Highs

PRIMO! chatted to Brooklyn-by-way-of-Sydney duo High Highs prior to their first Laneway Festival a few weeks ago.

Continue Reading →

Foot Locker x Kevin Durant – “Not Nice”

How amazing are those Foot locker x Nike ads that have been running lately? Continue Reading →

The Commission – Taking It Easy

Filmed over the summer of 2012/2013 in our own backyard, ‘Taking It Easy’ shows what BMX is all about…

Continue Reading →

Carmelo Anthony: “Playing For The City That Made Me” Part. 3

Part 3 of the Jordan Brand’s ‘Playing For The City That Made You’ has dropped, and what a great way to finish off the mini-series. Continue Reading →

Carmelo Anthony – “Playing for The City That Made Me” Web Documentary

With Carmelo Anthony starting to reach his full potential as an NBA superstar, it is fitting that he is doing it on one of the NBA’s biggest stages.

Continue Reading →

adidas Originals by Jeremy Scott – P-LETTERS LEATHER

Known for his other-worldly designs, Jeremy Scott has just released his latest creation for his now infamous collaboration with adidas Originals. Continue Reading →