Soldiers Rd Gallery Launch

We’ve been keeping our Ears out, and we hear there’s a new kid on the Sydney art block. Continue Reading →

Sirens: Hush at Metro Gallery

Like falling in love, Sirens will draw you in with its beauty, assault your senses until you’re overwhelmed and your mind is bruised, and still…. You won’t be able to turn away. Continue Reading →

CURVY Book Launch 2012

I say ‘all-girl’ and you say ‘send me the link and don’t call for half an hour.”

That’s not quite what I meant, but I’ve got your attention now…
Continue Reading →

Interview: KR

PRIMO! talks to KR, New York street artist, “100% legit businessman” and founder of Krink, and the newest partner of Maybelline NY. Continue Reading →

Time Travel, Make Believe & Resurrections

‘Coachella 2012’ has been the buzzword on everyone’s lips for the better part of the last year, and yet in one fell swoop, all the glory of the long-awaited festival was eclipsed by five minutes of expensive and breath-taking light. Continue Reading →

The Grumpy Groom

Before Big Brother rudely prised open the window in our living rooms that would allow the marginally interesting life stories of the world’s inarticulate, self-involved Neanderthals validation as ‘entertainment’, there were columnists. Continue Reading →

Cabinet Oseo 2012 Lookbook

Two Spanish designers made some jewellery, and this photo is the only good thing about it.  Continue Reading →

Pedestrian.TV x TIGI Bed Head: Bachelorette of the Year Awards

Okay, ladies. It’s time to loosen your buns, dust off your asymmetrical leotards and “do your own little thing.” The Pedestrian.TV x TIGI Bed Head Bachelorette of the Year Awards has begun. Continue Reading →

Kenzo Spring 2012

There are a number of things in the world that I think I love. Things like Easyway Pearl Milk Tea, Hello Kitty everything, playing pool in dirty bars, and lingering in bed all day for snuggling and sweet nothings. Continue Reading →

Project 5: Volume 4 Review

On Thursday night, 10P and I were lucky enough to represent Primo! at the Project 5: Volume 4 Live Auction, a collaborative event designed by the creative heads at aMBUSH, and the Sydney Harbour Foreshore Authority. Continue Reading →

Pete Fecteau

Oh! You can solve a Rubik’s Cube in one and a half minutes in the dark with one hand? You think that’s impressive? That’s cute. You clearly haven’t met Pete yet… Continue Reading →

5 Uninteresting Celebrity Updates

Hard-hitting journalism, straight from the pages of our most trusted news publications. I think I might cry. Continue Reading →

Alexandros Vasmoulakis

“I cannot really relate to the common sense of ugliness.” Continue Reading →

First World Living

The last few sips of my coffee are always sweeter and stronger than the rest of the cup. Continue Reading →

Fashion Season Preparation: A Language Lesson

Australian fashion season is almost upon us, and it seems near impossible to turn around without falling into a pit of frothy conversation about ‘trend forecasting’ and the runways’ ‘fresh faces’. Continue Reading →

Andre Saraiva: Love Letters, Half Gallery, NY

Coinciding with the Fashion Week festivities, Andre Saraiva’s first solo exhibition updates his graffiti-heavy artistic repertoire with stylish reincarnations of old world poetry, lending a little love to the city of New York. Continue Reading →

LDR Postpones Australian Tour Dates

It seems that in this case, love was too much, and the road isn’t quite as rough as expected. Continue Reading →

Back to Backpacks

Whether you are simply a bemused observer or a die-hard trendoid leaping apathetically astride the hipster bandwagon, there is no denying that fourteen Moleskine notebooks, two packs of rolling tobacco and a totally original 1970s analog camera are not going to fit in your back pocket. Continue Reading →

Prada SS12: The 1950s Bomber, reincarnate.

Greasers and gangs are one thing, but can Prada help to pull the bomber jacket into more ladylike territory? Continue Reading →