Supreme Trademarked Logo Two Weeks Ago?

Well this is interesting. Supreme supposedly only trademarked their logo two weeks ago. Continue Reading →

Review: Craig David @ Sydney Olympic Park Sports Centre (28/03/13)

There are plenty of great R&B artists nowadays – The Weeknd, Future, Drake, Miguel, and that sick cunt who sang the hook to Waka Flocka Flame’s ‘No Hands’ aka the greatest song of all time.

The Hundreds x Ben Baller $3,115,000 USD Diamond Encrusted Chain

Did anyone happen to catch Ben Baller’s Instagram a couple of days ago with a $500,000 USD cheque from The Hundreds, who commissioned him to create the world’s most diamond-encrusted chain? Yeah, I fucking did. Continue Reading →

Beastside Clique ‘Fixtape Vol. 2′ Trailer

We back any rap crew that wears Air Max 95s. Especially the Beastside Clique.

Arrest Warrant Issued for Gucci Mane

The Trap God and all around good-guy wielded a champagne bottle (brand unknown), bringing about ten stitches worth of consequences.

Continue Reading →

Earl Sweatshirt Debut’s Some New Tracks

Whether you’re on the Odd Future Bandwagon, or the Haters-Of-Odd-Future Bandwagon, check these new tracks out! Continue Reading →

R.I.P OriginalFake: KAWS Announces Closure

Graffiti artist KAWS announced via his Instagram account that this will be the last season from OriginalFake brand.

Continue Reading →

REVIEW: NICKI MINAJ & TYGA @ SYDNEY ENTERTAINMENT CENTRE (30/11/12)

Last Friday, Nicki Minaj returned to Australia for an electrifying show at the Sydney Entertainment Centre. She is still a weird idiot.

Continue Reading →

BEASTSIDE – Fixtape Volume 1

The Beastside clique drop a free release for Aussie hip-hop heads.

Continue Reading →

Halfsleeve 4th Anniversary and Collabo Launch

Our Surry Hills boys at Halfsleeve celebrate four years with some incredible collaborations.

Continue Reading →

Review: OutsideIn Festival @ Factory Theatre (10/11/12)

Festivals get a pretty bad wrap nowadays – the mere thought of spending your day crushed in between raging meatheads and denim-shorts-wearing Greenwood-attendees is enough to make most people shudder. Thank Christ that OutsideIn Festival has come to save the day.

Continue Reading →

Watch: Tuka ft Jane Tyrrell ‘Die a Happy Man’ Video Clip

Aussie hip-hop artist Tuka has dropped the video to ‘Die a Happy Man’ ft Jane Tyrrell. Watch it here. Continue Reading →

OutsideIn Survival Guide

OutsideIn boutique music festival is tomorrow (!!!). We’ve thrown together PRIMO!’s OutsideIn survival guide, including transport tips, outfit advice and who we’ll be getting down to.

Continue Reading →

WIN: Double Passes to Cheap Monday’s Backyard Session

We’ve got 5 double passes to Cheap Monday’s first ever Australian Backyard Sessions. Continue Reading →

Instagram starts rolling out online profiles

What’s better than following PRIMO!’s Instagram on your smartphone? Checking it out in its full size and glory on your computer. Continue Reading →

adidas Originals joins largest sneaker swap meet in Southern Hemisphere

Sneaker Freaker’s annual trading, buying and selling of vintage kicks, clothes and toys, is now sponsored by the kings of cool shit ‘adidas Originals’.

Continue Reading →

adidas Originals by Jeremy Scott Season Launch @ Laced

What better way to celebrate dope gear dropping in store than with these Brizvegas legends?! Continue Reading →

Yolanda Be Cool Announce Product Recall Of No.1 Hit Song “WE NO SPEAK AMERICANO”

In what can only be described as the greatest PR move ever, Yolanda Be Cool have retracted their famous track. Continue Reading →

Parklife 2012 “What Everyone Thinks You’re Doing” Video

Parklife drop a sneaky little clip ahead of the incoming festival at the end of September.

Continue Reading →