HOOD BY AIR – “MORPH”
HOOD BY AIR have been on an absolute tear since old mate A$AP Rocky donned their kits and today with the short video titled “MORPH”, it proves they are not going anywhere. Continue Reading →
HOOD BY AIR have been on an absolute tear since old mate A$AP Rocky donned their kits and today with the short video titled “MORPH”, it proves they are not going anywhere. Continue Reading →
The Cuts PLAYED des FUCK OUT COMME des FUCKDOWN and Black Scale are set to release an “Everything is Purple” range – A tribute to the chorus of A$AP Rocky’s “Purple Swag”. Continue Reading →
Pink Dolphin Clothing co. is back with their Spring 2013 release, and trying to keep shit extremely exclusive and under the table, this secret release will have people clambering to get their hands on it. Continue Reading →
Today Stussy released capsule collection as a part of their Summer 2013 catalouge. And this summer’s all about the sleeve prints. Continue Reading →
Has anyone actually had the privilege of listening to Flosstradamus? Trust me, they go hard in the paint. Today, we have new glow-in-the-dark New Era cap from the boys, and doesn’t it looks delish. Continue Reading →
Psy, K-Pop, Kimchi, Soju. South Korea’s LIFUL presents their deliveries for Summer 2013, titled “One Day”. Continue Reading →
With everyone jumping on HUF and their Plantlife socks range, Mishka have decided to throw a sock in the ring with these Lobster Rolls. Continue Reading →
P.A.M (Perks And Mini) are on their way to Sydney for Semi-Permanent 2013, and we here at Primo! are going H*A*M for P.A.M. That’s right. Continue Reading →
Patta is that brand that has now cemented themselves as the benchmark in Dutch Streetwear. There really is no doubt in anyones mind about this either. Now, with their new 2013 Summer Lookbook, it makes them even more awesome. Continue Reading →
Wow. British label maharishi has once again delivered with their Spring/Summer 2013 Lookbook. Continue Reading →
In what I thought was going to merely a matter of time, French artist Kidult has jumped in the Married to the Mob vs Supreme lawsuit with this statement: A “Suepreme” tee, that he is giving away for free. Continue Reading →
Montreal based brand Raised By Wolves have continued to make a name for themselves, with their latest Spring/Summer 2013 Lookbook. Continue Reading →
It seems as though Married to the Mob is being bitch slapped by Supreme, as they are now being sued for $10 million for their ‘Supreme Bitch’ tee. Continue Reading →
For the Homies is back, and this time, with a collaborative tee with Sydney production duo wordlife. Continue Reading →
HUF have dropped their second delivery for Spring/Summer 2013, and the collection will not only have fans of their skateboarding side excited, but fans of the streetwear scene will be frothing just as hard. Continue Reading →
10 Deep always produce the goods, and the latest instalment of their Spring 2013 lookbook dubbed “Babylon” is absolutely no different. Continue Reading →
“Clap, Clap, Clap.” Well done, Stussy. Your second delivery for Spring/Summer 2013 looks legit. Continue Reading →
All the way from Canada, wings + horns graces the world with its lookbook for FW13. Continue Reading →
Fashion related dos and don’ts with the Fashion Killa, A$AP Rocky.
Black Scale have recently joined with SSUR to create Black Ssur and have released a killer collection of men’s wear.
In what looks like something that has been shot on a shitty disposable camera, the A Cut Above Spring/Summer Lookbook looks fire. Continue Reading →
How much crack can Jack rack before he realises the lack of a pack on his back?
It is no surprise that EASTPAK bring out amazing bags. Today though, EASTPAK by KRISVANASSCHE 2013 Spring/Summer Collection blows there past lines right out of the water. Continue Reading →
ACRONYM have dropped their 2013 Spring/Summer Collection on us, and doesn’t it just look refined. Continue Reading →
A.P.C. have seriously become the kings of doing absolutely nothing crazy, and always coming out on top. Their 2013 Spring/Summer editorial seems no different. Continue Reading →
The unmistakable logo from New Jersey Horror Punk legends The Misfits is pretty hard to miss. Everyone has seen it. Today, we have collaboration between both The Misfits and PRIMO! magazine favourites, Supreme NYC. Continue Reading →
Patta are one of those brands that continually dominate in whatever field they go on, and their 2013 spring/summer collection release is no different. Continue Reading →
Saint Laurent premieres its New Music Project and in doing so, does everything in its power to distance themselves from Hip Hop. Continue Reading →
Mr. Smith headed down to trial the Culture Kings Barber, scored a mad haircut and discussed the nature of street culture and the kids these days.
Luxury-on-max fashion brand Givenchy have just dropped a video lookbook that highlights their Spring/Summer 2013 collection. How did it turn out? Continue Reading →
